Privacy policy

ANTA respects your privacy and is committed to protecting your personal data. This privacy policy outlines how we look after your personal data when you visit our website or purchase goods from us. It also explains your privacy rights and how the law protects you.

Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

Important information and who we are

("we", "us") are committed to protecting and respecting your privacy.

This policy (together with our terms of website use, available at https://www.anta.co.uk/terms-and-conditions and any other documents referred to on it) sets out the basis on which any personal data we collect from our customers, potential customers, and contacts and users of our website ("you") will be processed by us, and how we comply with our responsibilities under applicable data protection laws. Please read the following carefully to understand how we deal with your personal data.

Data Controller

For the purpose of applicable data protection laws, the controller of your personal data is Anta Scotland Ltd, Fearn, Tain, Ross-shire, IV20 1XW. Which means we determine the purposes and the way in which your personal data is, or will be, processed.

You can contact us by post at that address or by email at hello@anta.co.uk.

When we refer to “we”, “us” or ”our” in this policy, we are referring to ANTA Ltd.

Purpose of this privacy policy

This privacy policy aims to give you information on how we collect and process your personal so that you can be confident when you shop with us that you know what your personal data is being used for and that it is being kept safe.

It is important that you read this privacy policy together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you, so that you are fully aware of how and why we are using your data. This privacy policy supplements the other notices and is not intended to override them.

By using our website or services, you are accepting the terms of this privacy policy. If you do not agree to the terms of this privacy policy, please do not use or website or services. If you do not understand, or if you have questions about, this privacy policy, please contact us before using, or continuing to use, our website or services.

Third-party links

Our website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our websites, we encourage you to read the privacy notice of every website you visit.

How We Collect Your Personal Data?

We may use different methods to collect data from and about you including:

  • Direct interactions: you may give us personal data when corresponding with us over the phone, via online orders, email or post, through our website at anta.co.uk or any other website we operate ("our sites") or in person (in one of our shops or otherwise);
  • Automated technologies or interactions: as you interact with our website we may automatically collect Technical Data about you including browsing actions and patterns. We collect this personal data by using cookies on our sites and other similar technologies. See our Cookie Policy below for further information.
  • Third parties or publicly available sources: we may receive personal data about you from other third parties and public sources (including, for example, analytic providers such as Google or advertising networks).

Types Of Personal Data We May Collect & Process

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

  • Identity data which includes first name, last name, username or similar identifier, marital status, title, date of birth, anniversaries, and gender
  • Contact data which includes a billing address, delivery address, email address and telephone numbers
  • Financial data which includes bank account and payment card details
  • Transaction data which includes details about payments to and from you and other details of products and services you have purchased from us
  • Technical data which may include internet protocol (IP) address, operating system, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this site. [Profile data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses
  • Usage data includes information about how you use our website, products and services. We automatically collect some technical information about your visit including, but not limited to, the IP address used to connect your computer to the internet, your browser type and version and your browser plug-in types and version.
  • Marketing and communications data includes your preferences in receiving marketing from us and your communication preferences. We may use information such as your name and email address to send you such updates by email.
  • Social media account handle. When you interact with us on social media platforms (e.g. Facebook, Twitter, Instagram), then we may process your social media account handle and any other personal data you share with us on the relevant platform.

You can always refuse to provide your information, except that it may prevent you from engaging in our services or receiving responses to your inquiries or other information of interest.

Cookies

Our site uses cookies to distinguish you from other users of our site. This helps us to identify you when you log in and ensure you have a good experience when you use our site. For detailed information on the cookies we use and the purposes for which we use them please see our Cookie Policy, further on in this document.

Our Use of Your Personal Information

We use personal information held about you in the following ways:

  • To administer our websites and to ensure that content is presented in the most effective manner for you and for your computer/device
  • To register you as a customer
  • To administer and manage our relationship with you
  • To fulfil orders you have placed with us
  • To obtain payment for goods and services purchased from us
  • To provide you with the information, products and services that you request from us
  • To provide you with information about the products and services we offer where we think this may be of interest to you either because you have provided consent to do so or we belief it’s necessary for our legitimate interests and yours. We make sure we consider and balance any potential impact on your (both positive and negative) and your rights before we process your personal data for our legitimate interests. You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.
  • To allow you to participate in interactive features of our site when you choose to do so
  • To notify you about changes to our products and services

We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Please note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.

Purpose/activity

Type of data

Lawful basis for processing

To set up your account

Account Data

Performance of a contract with you

To process your order

Account Data

Correspondence Data

Performance of a contract with you

Storing payment cards

Payment Data

Consent

To send you marketing emails

Marketing Data

Consent

To use cookies in accordance with our Cookie Policy (such as to personalise our website and improve user experience)

Technical Data

Legitimate interests (to improve customer interactions)

Consent

To solve customer service issues

Account data

Correspondence Data

Performance of a contract with you

To interact with you on social media

Social media account handle

Legitimate interests (to improve customer interactions)

 To market using Custom Audiences* on digital platforms

 Marketing Data

 Consent
  • *A Custom Audience is a type of audience made up of our existing customers' demographics and information, that we might use to target new audiences.

We use Microsoft Clarity to better understand how users interact with our website and to help us improve the user experience. Clarity may record mouse movements, clicks, scrolls, and other non-personal behavioral data. This information is anonymized and does not include sensitive personal data.

Microsoft Clarity uses cookies and other tracking technologies to collect usage data in accordance with Microsoft's Privacy Statement. You can opt out by enabling "Do Not Track" in your browser settings or managing cookie preferences via our cookie banner.

Disclosure of your information  

We do not sell personal data, but in order to provide you with our website, products, and services, we may have to share your personal data with the following third parties:

  • External third-party service providers acting as processors who provide the following services:
  • Web hosting;
  • Metrics and analytics; and
  • Payment transaction processors.
  • Customer service and inventory management software platforms
  • Please note this includes the international service providers listed below in International transfers.
  • Professional advisers, including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services.
  • HM Revenue & Customs, regulators and other authorities acting as processors, controllers or joint controllers who require reporting of processing activities in certain circumstances. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.
  • In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.
  • If ANTA Ltd or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

We share non-personal data with third parties as reasonably necessary to meet our business needs.

 

International transfers

If we transfer your personal data out of the EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

  • If we use providers based in the US, we may transfer data to them if they are part of the Privacy Shield which requires them to provide similar protection to personal data shared between the Europe and the US. For further details, see European Commission: EU-US Privacy Shield.
  • In any other case, we will obtain your explicit consent before any transfer takes place.

Many of our external third parties are based outside the EEA so their processing of your personal data will involve a transfer of data outside the EEA. The table below sets out details of transfers to such third parties and the relevant safeguards.

Service provider

Description of service

Safeguards

Shopify

Web hosting

Privacy Shield

Google analytics

User metrics and analytics

Privacy Shield

 Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the EEA.

 

Data Security

We have put in place appropriate security measures in accordance with industry best practice to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

All information you provide to us is stored on secure servers. Any payment transactions will be encrypted using SSL technology and using trusted third parties. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Unfortunately, no method of transmission of information via the internet is completely secure. However, we follow all PCI-DSS requirements and implement additional generally accepted industry standards so that we can do our best to protect your personal data.

How long we store your personal data for

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

We normally delete personal identifiable information we hold on you within 3 years [of date of purchase.] but in some circumstances you can ask us to delete your data sooner.

For non-personal data, such as when we anonymise your personal data (i.e. so that it can no longer be associated with you) for further research or statistical purposes, then we may use and retain this information indefinitely without further notice to you.

Do Not Track

Some devices and browsers support a “Do Not Track” (or, DNT) feature, a privacy preference that you can set in certain web browsers, which is intended to be a signal to websites and services that you do not wish to be tracked across different websites or online services you visit. Our website does not currently change the way it operates upon detection of a Do Not Track or similar signal.

Please note that we cannot control how third party websites or online services you visit through our website respond to Do Not Track signals. Check the privacy policies of those third parties for information on their privacy practices.

Your rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. You also have the right to not receive discriminatory treatment for exercising these rights. 

  • Access to your information
  • Request correction of your personal data
  • Request deletion of your personal data
  • Object to processing of your personal data
  • Request restriction of processing your personal data
  • Request transfer of your personal data
  • Right to withdraw consent
  • Right to review by an independent authority

If you wish to exercise any of the rights set out above, please contact us. You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

Access to your information

You have the right to ask for a copy of the information which we hold on you (commonly known as a ‘data subject access request’).

This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

Correcting personal data

You have the right to request that we correct personal data that we hold about you. This enables you to have any incomplete or inaccurate information we hold corrected, though we may need to verify the accuracy of the new data that you provide to us.

Deleting personal data

You may ask us to delete or remove personal data where there is no good reason for us continuing to process it. This is more commonly known as the ‘right to be forgotten’. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. 

Please note, however, that we may not always be able to comply with your request to delete or remove personal data for specific legal reasons which will be notified to you, if applicable, at the time of your request.

Unsubscribing from the ANTA Mailing list

If you'd like to unsubscribe from the ANTA mailing list, click the 'unsubscribe' link at the bottom of all ANTA emails, or email hello@anta.co.uk

Objecting to processing

You have the right to stop us processing your personal data for direct marketing purposes. We will always inform you if we intend to use your personal data for such purposes, or if we intend to disclose your information to any third party for such purposes. You can usually exercise your right to prevent such marketing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us.

You may also object to us processing your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

Restriction of processing

This enables you to ask us to suspend the processing of your personal data in the following scenarios:

  • if you want us to establish the data's accuracy;
  • where our use of the data is unlawful but you do not want us to erase it;
  • where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or
  • you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

Transferring your personal data

In certain circumstances, you may request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format.

Please note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

Withdrawing consent

Where we are relying on consent to process your personal data you can withdraw your consent at any time. Please note that this will not affect the lawfulness of any processing carried out before you withdraw your consent.

Review by an independent authority

You will always have the right to lodge a complaint with a supervisory body. The relevant authority in the UK is the Information Commissioner’s Office. If you do have a complaint, we would appreciate the chance to deal with your concerns before you approach the ICO, so please do contact us in the first instance if possible.

Children’s privacy

Our website and services are not for children under the age of 13. We do not knowingly collect personal data from children under 13 years of age. Individuals under the age of 13 should only use our website or services with the permission and under the supervision of a parent or guardian. Individuals under the age of 13 should not attempt to provide us with any personal data. If you think we have received personal data from children under the age of 13, please contact us immediately.

Changes to our privacy policy

This version was last updated on 27 October 2021.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

We reserve the right to change our privacy policy from time to time by posting the changes here. We will also provide you with notice by prominently posting on our website, via email, or both, if we make any changes to this privacy policy that materially affect your rights. Your use of our website or services after we have made changes to our privacy policy will mean that you have accepted those changes.

Contact us  

Questions, comments and requests regarding this policy are welcomed and should be sent to us at hello@anta.com. For your protection, we may need to verify your identity before assisting you, such as verifying that the information used to contact us matches the information that we have on file.

 


Cookie Policy

Our website uses cookies in a number of ways. Usually this is to help us to provide you with a good experience when you browse our website, and also to allow us to improve our site. Please read on to find out more about cookies and how we use them.

What are cookies?

A cookie is a text file containing a small amount of information that is sent to your browser when you visit a website.  The cookie is then sent back to the originating website on each subsequent visit, or to another website that recognises it. Cookies are an extremely useful technology and do lots of different jobs.

A Web beacon is an often-transparent graphic image, usually no larger than 1 pixel x 1 pixel, that is placed on a website or in an email that is used to monitor the behaviour of the user visiting the website or sending the email. It is often used in combination with cookies.

We may collect information through the use of cookies, web beacons or similar analytics-driven technologies. 

What cookies do we use?

We use the following cookies:

Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website.

Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily. 

Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences.

Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

Important information about cookies

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

How do I change my cookie settings?

Most web browsers allow some control of most cookies through the browser settings. You block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.